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Open Letter to Owners of the Software Licensing Handbook (either edition) by jigordon
November 1, 2008, 9:32 am
Filed under: amazon, book, lulu

Dear Reader:

One of my favorite aspects of Stephen King is that he tries desperately to communicate with his readers. He sends “open letters” to them through the front or back pages of each novel… leaves notes on his website… whatever he can do to let them know that he’s a real person, with real feelings and real gratitude for their support.

One of the disadvantages of selling a book through Lulu, Amazon and other retailers is that I (like any other author) simply don’t have a window to the buyer. I don’t know who you are. I don’t know what you like or dislike. I only see numbers.

So far, the numbers have been better than I expected. Like King, I’m eternally grateful for the support you’ve shown and it’s really the reason I went ahead with a second edition of the book – I felt there were some missing pieces and I wanted you to have everything I could possibly share through the written word. I’m also honored by your faith and trust in my opinion and experience (as that’s what the book really is, after all).

In the coming weeks, I’m going to be retiring the first edition of the book. Amazon has finally made the second edition available on their site – so that means that other retailers will be getting the data soon, too. Back in September, I offered a special deal to owners of the first edition to transition to the second. I’m going to continue to extend that offer through the end of this year. I hope you’ll take advantage of it – the negotiation tips alone should be worth their weight in firesale gold. 😉

Oh, and if you have the time, please take a minute to submit a review of the SLH on Amazon.

Thank you again for all of your time and support. I look forward to continuing this journey together.

~Jeff

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