NET(net), Inc.


Web 2.0 – What is all the hype? by garysa
September 14, 2009, 10:57 am
Filed under: Hardware, Microsoft, Oracle, SaaS, SAP, Software, Subscriptions

There appears to be a significant amount of buzz around Web 2.0, what it is and how do you get some…  If you do a Google search on Web 2.0, you are using Web 2.0 technology!  Just by the fact you are reviewing this blog post means you are using Web 2.0 technology. 

Why would a professional optimization firm write about Web 2.0?

The newest versions of applications, services and hardware touted by companies like IBM, Oracle, Microsoft and others are being sold as Web 2.0 necessities.

So what is Web 2.0?

If you click on some of the results from your “Web 2.0” Google search, many people say Web 2.0 is nothing more than a marketing spin on the natural progression of Internet technology.  So why then are Enterprises being encouraged to pay premiums based upon marketing and hype?  Continuing a tradition among technologists to buy the latest and alleged to be the greatest?  Beyond that, we have no clue!  But, we can try to put some context around what is Web 2.0?

Quite simply, one can look at a website or application as being Web 2.0 if it contains any of the following characteristics:

  1. A user centric customizable interface (i.e. use of widgets to customize pages)
  2. Community updates like those found in Blogs or Wiki pages
  3. Uses the Web as its delivery platform and is entirely browser accessible
  4. Allows for collaboration like that found in Instant Messenger or other Social Networking sites
  5. Utilizes user generated “Dynamic Content” for updates
  6. Software as a Service (SaaS) by definition, uses the Web as its delivery platform
  7. Provides for a rich use experience

Who can argue with those, almost like motherhood and apple pie (all good).  Those characteristics are so all encompassing, almost all software fits into at least one of the categories above.  Still, by using the latest buzz word and labeling products “Web 2.0”, technology companies are jumping at the opportunity to capitalize on the ambiguous definition of “Web 2.0”  and trying to use it to compel buyers to pay a premium to obtain it.  At NET(net), we consistently rally against hype and focus on business value received relative to financial investment expended.  This is where Web 2.0 falls flat (in our humble opinion).

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1 Comment so far
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Hi there,
Great post, I just found it and I am already a fan.

Comment by Computers & Tech




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